22nd CAEXPO Tourism Exhibition warms up across Guilin

The 22nd China-ASEAN Expo (CAEXPO) Tourism Exhibition is gearing up, with Guilin launching citywide promotions to generate excitement.

Eye-catching promotional trusses appear on key roads in various urban districts of Guilin. [Photo provided to guangxi.chinadaily.com.cn/guilin]

Taking place from Sept 19 to 21 at Guilin International Convention and Exhibition Center in Lingui district, the event aims to strengthen cultural and tourism connections between China and ASEAN, while promoting regional cooperation through the Regional Comprehensive Economic Partnership (RCEP).

Guilin's iconic landscape is a key highlight of the pre-event buzz, appearing on street billboards and displays alongside ASEAN landmarks.

Precisely placed outdoor billboards have a strong visual impact. [Photo provided to guangxi.chinadaily.com.cn/guilin]

This design emphasizes Guilin's role as host and represents cross-border tourism collaboration, aligning with the event's aim to strengthen connections under RCEP.

Promotions emphasize main attractions such as AI and smart tourism showcases, ASEAN cultural displays, specialty products, intangible cultural heritage exhibits, and creative goods. Information about opening hours and public access is also provided to attract both locals and visitors.

As a vital platform for China-ASEAN tourism exchanges, the exhibition seeks to strengthen cooperation. The current pre-event campaigns not only generate excitement but also highlight Guilin's contribution to regional tourism development.