Xuan Yan visits an elderly villager in Jiangkou village in Zhaoping county, Guangxi Zhuang autonomous region. [Photo provided to chinadaily.com.cn]

Xuan is the third employee of China National Aviation who worked as Party secretary of Jiangkou since the company established in 2013 a poverty relief partnership with Zhaoping county, part of the country's targeted poverty alleviation strategy.

The efforts of Xuan and his predecessors have borne fruits. In 2019, the village's cooperatives generated a revenue of 450,000 yuan ($68,850), compared with 300,000 yuan in 2018. As of the end of September last year, the businesses' revenue for 2020 already exceeded 500,000 yuan.

Zhaoping, which used to have 72 poverty-stricken villages and an impoverished population of nearly 70,000, managed to eradicate absolute poverty in May 2020, according to the county's government work report last year.

Xuan, an aviation company executive who worked in Beijing and had limited knowledge about the country's poverty alleviation measures for rural areas before he was appointed as Party secretary of Jiangkou, said the measures highlighted the Party's "people-centered" philosophy and its commitment to the decades-long poverty reduction campaign.

With Xuan's efforts, the village launched several cooperatives featuring the tea industry, tourism, mushroom cultivation and mulberry plantation and built a kindergarten, which significantly increased local residents' incomes.