Tourism companies from a total of eight border counties and cities in Guangxi, including Dongxing, Longzhou, Ningming, Jingxi, and Pingxiang, agree to join the border tourism alliance. [Photo provided to chinadaily.com.cn]

A border tourism alliance was unveiled in Chongzuo, Guangxi Zhuang autonomous region on Sept 27.

The alliance, launched by Daxin county, Chongzuo, has united tourism companies from eight border counties and municipalities in Guangxi, including Dongxing, Longzhou, Ningming, Jingxi, and Pingxiang.

The alliance has employed a government-guided and enterprise-led market operation model, aiming to bring prosperity to border areas.

A series of preferential policies have been launched by the alliance to help develop all-for-one tourism, promote the establishment of a star hotel system, and support the development of homestays. 

The border tourism alliance is unveiled in Chongzuo, Guangxi Zhuang autonomous region on Sept 27. [Photo provided to chinadaily.com.cn]

Eight local governments will also provide support in the near future in areas such as infrastructure construction and all-for-one tourism development.

In addition, the alliance will carry out measures such as establishing an intelligent tourism information platform and organizing training sessions on tourism promotion with the aim of integrating Guangxi's border tourism with modern tourism promotion and marketing models.

Lin He, deputy director general of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, said that he hopes the alliance can integrate Guangxi's border tourism resources and turn the border area into a new Guangxi tourism destination.