Nandan's consumer market warms up in 2022

Since last year, Nandan county has made every effort to stimulate consumption potential and promote market prosperity. In 2022, the county's total retail sales of consumer goods grew by 0.8 percent year-on-year, the highest growth rate in Hechi.

The county also saw a 12.3 percent increase in retail merchandise sales, a 29.9 percent increase in turnover in the accommodation sector, and a 7.8 percent increase in restaurant turnover.

Nandan has granted consumer subsidies and launched consumer promotion activities on several occasions. It boosted social consumption by 120 million yuan ($17.53 million) by guiding trade enterprises to carry out promotional activities like discounting, cashback shopping, and issuing red packets.

The county has increased its efforts to promote consumption of key commodities. Last year, 229 cars were sold during car shows, with sales of over 17 million yuan and consumer subsidies of 500,000 yuan.

Nandan has also implemented a night-time economy strategy. It has set up night-time economic consumption zones, which has led to a revival of various special flea markets and roadside stalls. Last year, the county's night-time consumption accounted for more than 35 percent of its total.

The county has used the internet to broaden its sales channels. It has organized the county's e-commerce enterprises to carry out a series of activities, such as promoting agricultural products online for consumption and live e-commerce. Last year, the value of e-commerce transactions was expected to reach 820 million yuan.