Tian'e hosts event to promote Longtan pearl plums

Tian'e Longtan pearl plums. [Photo/Hechi Daily]

Hechi's Tian'e county held the 2021 Longtan Pearl Plums Promotion Conference on July 17. The event sparked a sales boom in a variety of ways, such as on-site exhibitions, special promotions, investment negotiations, live-streaming sales, and fruit picking.

The Longtan pearl plum is a national geographical indication product, and it is also a pollution-free, green, and high-quality agricultural product native to Guangxi. The fruit is crisp, delicate and sweet. It is known as the "Queen of plums" and has been awarded as one of the "100 most favorite agricultural products in China", the "most influential regional Chinese agricultural products", and "Guangxi's  high-quality agricultural products". In 2015, Tian'e county was named the hometown of China's Longtan pearl plum.

The agricultural area of Tian'e Longtan pearl plums has reached 126,000 mu (8,400 hectares) up to now, and the production area is 40,000 mu. It is estimated that the output of plums will reach 15,000 metric tons this year, with an output value of 120 million yuan ($18.5 million).

Meanwhile, Tian'e has established an efficient and convenient logistics distribution system, including a county-level e-commerce public service center, 66 town and village-level e-commerce service stations and logistics distribution points, and logistics stations have achieved full coverage in Tian'e's nine towns.

At the promotion conference, various e-commerce companies signed contracts with logistics companies, which benefited from the online and offline linkage sales of Tian'e Longtan pearl plums.

Through live performances, interactive games, live-streaming sales, and inviting guests to visit, pick and taste at the farms, the event has further expanded and enhanced the brand awareness of Longtan pearl plums and broadened the market sales channels .

The event has received positive sales results. The on-site sales has amounted to 800,000 yuan, and the online sales reached 268,000 yuan.